Sixt launches in Mexico
Pullach, 28 September 2009 – Sixt AG, international provider of high-quality mobility solutions, is consistently expanding its global network of stations and is embarking on a growth phase in Latin America: Sixt is now offering 15 stations in Mexico with wide-ranging services for business and private customers.
Mexico is the largest country in Central America in terms of surface area and with a population of around 100 million people. Mexico has a significant domestic market and additionally almost 1,000 German companies operate there. With the new locations, Sixt is particularly focusing on the country’s financial and tourist centres. Currently there are various Sixt stations in the capital Mexico City including counters in the different terminals of the international airport Benito Juarez (MEX). Furthermore Sixt is present in the cities of Guadalajara and Monterrey with over one million residents each. From January 2010, Sixt will also be represented in the Mexican holiday hot spot of Cancun which is especially popular among European tourists.
Aside from traditional car rental, the Sixt range in Mexico also includes additional products and services. Business customers are able to take advantage of low priced long-term car rental or rent a vehicle with local drivers who know their way around. Sixt also provides private travellers with low cost holiday vehicles. The Sixt fleet encompasses small and compact cars as well as all-terrain four-wheel drive vehicles, SUVs and luxury limousines. The manufacturer portfolio ranges from Ford, Dodge, VW, GM, Chrysler and Nissan to Jeep and Hummer.
In an effort to ensure consistently high quality standards in Mexico, Sixt is cooperating with a highly experienced franchise partner. The company has been active in the rental business for over 30 years and has gained a great deal of experience dealing with international customers. Aside from Mexico, Sixt is also represented in Latin America with franchise partners in Argentina, Brazil, Chile, Panama and Costa Rica.
Detlef Krehahn, Director and Vice President International Franchise: “Mexico, as a dynamic emerging market, is of particular interest to Sixt. We are delighted to be launching operations in the country with an experienced partner at selected locations. In the medium-term, our aim is to be represented nationwide.”
About Sixt
Sixt AG, with its registered office in Pullach near Munich, is an international provider of high-quality mobility services. Founded in 1912, the company, together with its franchisees and partners, operates from around 4,000 service points in more than 100 countries. Sixt is the largest car rental company in Germany and Austria. The Sixt Group generated a turnover of € 1.8 billion in 2008 and employs more than 2,800 people worldwide (2008 figure, excluding franchisees).
www.sixt.com
Further information
Sixt AG
Frank Elsner / Jens Heinen / Frank Paschen
Sixt Central Press Office
Tel.: +49 – 5404 – 91 92 0
Fax: +49 – 5404 – 91 92 29
Mail: pressrelations(at)sixt.com